James Alford is a driven entrepreneur, podcast host, and racing driver with a passion for high-performance cars and motorsport. As the Director of Platinum Car Centre UK Ltd and Platinum Trade Centre UK Ltd, James oversees one of the UK’s premier destinations for high-end vehicles and automotive trade solutions. His companies have built a strong reputation for excellence, serving clients with precision and expertise. Beyond business, James is the host of Shifting Metal’s Motor Trade Mentor Podcast, a growing platform offering insights and industry expertise to professionals in the automotive and motorsport sectors. With an expanding audience and impressive viewership statistics, his podcast is becoming an essential resource for those navigating the dynamic world of car sales and motor trade. James has also launched a YouTube channel dedicated to Race Day Vlogs, capturing the excitement and behind-the-scenes action of competitive motorsport. His latest episodes are gaining traction, providing a unique perspective on the racing industry and connecting with a wider audience of motorsport enthusiasts. On the track, James is set to compete in the BRSCC SuperSport Endurance Championship, piloting a meticulously prepared Audi TT. With his racing ambitions, business acumen, and media presence, James is not just a competitor—he is a brand, continually pushing boundaries both on and off the track. With a keen interest in CrossFit, motorsport, and a secret love for NASCAR, James embodies the relentless pursuit of excellence. His journey is a testament to his dedication, resilience, and passion for everything automotive.